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The web site states the following, "Stage Hypnosis, How it works." I saw that the web site stated " World Wide MasterCLASS practice group." They also said " When NLP co-creator Richard Bandler and world-renowned hypnotist Paul McKenna want assistants to be at their best, its Master Trainer Tina Taylor they turned to. She trained and managed the super-skilled assisting teams on their programmes. Working internationally, she is highly sought after for her own elegant take on change work. Everybody can benefit from learning N." The meta header had NLP as the first optimized keyword. This keyword is followed by Hypnotherapy and Hypnosis which isn't as urgent as NLP.